Myobscur E-Commerce Project

Obscur International is your destination for fashion and lifestyle, where you can explore and discover exclusive styles and the latest European fashion trends. We collaborate with top brands in Italy, France, London, L.A, and New York to curate an exclusive selection of fashion for our clients. You'll find a range of European and Canadian brands in our collection.

• Transitioning to B2C: The challenge involved pivoting from a B2B model to establishing a B2C e-commerce platform, necessitating a fundamental shift in strategy, approach, and customer engagement.
• Platform Selection: Selecting the right e-commerce platform was crucial, requiring thorough evaluation to ensure it aligned with B2C requirements, scalability, and seamless user experience.
• User-Centric Features: Designing the store demanded a focus on consumer-centric features to enhance user engagement, including intuitive navigation, personalized experiences, and an efficient checkout process.
• Logistics Integration: Integrating logistics posed a challenge, as the shift to B2C required a different approach to shipping, delivery, and order fulfillment to meet individual customer demands.
• Adapting Business Mindset: The transformation necessitated a cultural shift within the company, embracing a customer-oriented mindset to cater to individual needs while maintaining the established B2B relationships.